Global Competitiveness from a Local Perspective

Event:

Croatian Chamber of Commerce expert meeting: Health and spa tourism in Croatia – a significant factor in national economy

Format:

Lecture

Abstract:

Demographic changes in terms of the aging population can be an opportunity if one knows how to make use of them. Consumers with high social status do not spend recklessly, and therefore, overexaggerated expectations regarding seniors from abroad coming to Croatia for rehabilitation and therapy would certainly lead to failure.