The special features and strengths of the Private Institute for health management are the experts, institutions and companies who have contributed to my success over the past 30 years and whom I trust!

Dr. Marijan Gjukić
Founder of the Private Institute

Innovations

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Mobile electrotherapy 1991

First mobile electrotherapy, magnetotherapy and kinesitherapy for the patients at home – in Croatia.
null

Public-private partnership in healthcare 1993

Cooperation with the Sanatorium Lošinj as the basis for the first public-private partnership in healthcare in Croatia.
null

Multimedia in therapy 1995

Creation and production of VHS tapes with spine and weight loss exercises.
null

Telemedical consultations 1996

Making of therapeutic recipes with colleagues from Argentina, Australia, China, and the USA.
null

Publishing for asthmatics 1997

Editorial and publishing of the first website and magazine for asthmatics and allergy sufferers in Croatia.
null

Telemedical Conference 1999

The first medical teleconference in Croatia with the Mayo Clinic and the Astra-Zeneca Laboratory.

Researches

null

Tourism of the future

“Health Benefits 2016 – 2019” was the first initiative that discovers excellence and innovation in interdisciplinary communication between medicine, tourism and insurance because tourism and health do not exclude each other – but they do not necessarily form a synergy!
null

Life habits of seniors

A 2008 study in Vienna found that seniors are active, healthy, travel and learn a lot, and have a strong need to contact family and former colleagues.
null

Treatment abroad

Our study from 2014 found that Austrians take advantage of health abroad most frequently during vacation and because of costs.
null

Acupuncture and respiratory disorders

Our research examined the influence of acupuncture on peak expiratory flow rate in patients with respiratory diseases.

Lectures, forums, conferences and professional meetings

21/04/2021

Value of health in tourism

...the possibilities to upgrade workability and ensure direct and indirect savings for the patients’ families and employers.
21/04/2021

Cross Border Healthcare Directive as Chance for Investments

Upcoming business opportunities resulting from the EU Directive on Cross-Border Healthcare.
21/04/2021

Tips for rent or buy a second home in Croatia

Advice on the possibilities of buying real estate in Croatia after joining the EU.
21/04/2021

Second Home – Asset for Big and Small

An international expert panel...
21/04/2021

Linking Session – Opportunities for Networking

Proposal for a communication model which allows interaction between different professions...
21/04/2021

Find a Second Home in Croatia

An overview of possibilities of organizing different services and integration into society.
21/04/2021

Truths and Misconceptions About Seniors

An individual’s or family’s initiative can be more efficient than rigid system structure.
21/04/2021

Global Competitiveness from a Local Perspective

Consumers with high social status do not spend recklessly...
21/04/2021

Demographic changes as a development opportunities

Needs and interests of the diaspora and their families related to the use of healthcare and social services...
21/04/2021

Employee motivation or customer satisfaction: What is more important?

An interdisciplinary view of the operations of tourist companies and medical institutions...
21/04/2021

Creating a culture of CRM excellence

...modern communication between medical workers and patients, as patients are direct buyers of services in modern systems...
21/04/2021

Hospital in crisis situations

Just a few days after the Paris terrorist attack...
21/04/2021

Drivers for investments in medical and welfare sector

An international expert panel...
21/04/2021

Business models of the multifunctional Center for the Elderly

Business solutions have been determined by the existing situation and the island’s resources.
21/04/2021

Demographic changes in the development of the Thermal Health Center

...the prerequisites for a dynamic, flexible, permanent and simple market presence.
21/04/2021

Restructuring of medical center

The answer to the aging persons’ needs are different solutions to life in old age.
21/04/2021

Business models for health care professionals

...cooperation with doctors from different countries was pointed out.
21/04/2021

Health Care Real Estate

...financing, construction and development of real estate for the elderly.
21/04/2021

Health Mall Academy – Adria sailing and Austria skiing

...the Seaside Campus and the Mountains Campus, sailing, skiing, and hiking as the links between educational content from different domains...
21/04/2021

Learning through movement for health

A model for interdisciplinary education and training for maintenance and improvement of the quality of living...
21/04/2021

Guide to information about good and necessary services

Modern communications allow patients to make independent decisions and service choices.
21/04/2021

Tips for rent or buy a second home in Croatia

Advice on the possibilities of buying real estate in Croatia after joining the EU.
21/04/2021

Second Home – Asset for Big and Small

An international expert panel...
21/04/2021

Linking Session – Opportunities for Networking

Proposal for a communication model which allows interaction between different professions...
21/04/2021

Find a Second Home in Croatia

An overview of possibilities of organizing different services and integration into society.
21/04/2021

Truths and Misconceptions About Seniors

An individual’s or family’s initiative can be more efficient than rigid system structure.
21/04/2021

Financing geriatric care in Austria

The separate status of the competence of health insurance and social insurance for long-term care...
21/04/2021

Austria-Croatia cross-border nursing

Elderly care can be internationalized only if three groups of services are taken into the account...
21/04/2021

Demographic changes as a development opportunities

Needs and interests of the diaspora and their families related to the use of healthcare and social services...
21/04/2021

Can we afford to be old?

The answers to how to provide funds for the care of the aging population...
21/04/2021

Active and productive aging

...so aging is considered the greatest achievement of the 21st century.
21/04/2021

Visits to the doctor vs. telemedicine

Telemedical services, in addition to protecting personal information, require absolute discretion of health-related data.
21/04/2021

Buying health vs. prevention

Costs of illness are very often invisible, unpredictable and high.
21/04/2021

Move the data, not a patient!

After about two decades, we have put telemedicine into the focus of the expert audience.
21/04/2021

Turning education into promotion

In the last decade, respecting the patient as the consumer has opened up new forms of communication...
21/04/2021

Learning through movement for health

A model for interdisciplinary education and training for maintenance and improvement of the quality of living...
21/04/2021

Travel insurance as an intersection between health and tourism industry

...hybrid (bipolar) consumer (patient) behavior, challenges of disease during vacation, and the vacation with disease challenges.
21/04/2021

Should I look for health abroad?

Particular emphasis was put on the five key segments expected by patients from Germany.
21/04/2021

Guide to information about good and necessary services

Modern communications allow patients to make independent decisions and service choices.
21/04/2021

Cross Border Healthcare in Europe

After two years of implementation, the results were devastating. Patients’ rights to making a free decision were not at the targeted levels.
21/04/2021

Patient mobility

The classical “tourist” approach also has a parallel system of providing care to the Croatian diaspora.
21/04/2021

Linking Session – Opportunities for Networking

Proposal for a communication model which allows interaction between different professions...
21/04/2021

My doctor is not talking to me!

It is important to learn how to make the most of the short time that doctors can dedicate to each patient.
21/04/2021

Cross Border Health Care

In principle, you can also be entitled to have some or all of your costs covered.
21/04/2021

The Impact of Demographic Change on the Role of the Family Doctor in the Community

...the development of alternative forms of care for the elderly, with prolonged living in their own homes.
21/04/2021

Europe as a transnational health care space

...how healthcare can function, relations among stakeholders, ways of financing, and cultural differences...
21/04/2021

The significance of allergy in tourism

We connected the Charité Clinic in Berlin with the guests of the second Health Benefits Convention in Vienna.
21/04/2021

Telemedicine – a link between medicine and tourism

We have particularly focused on the needs and possibilities to use telemedicine services (telediagnostics, teleconsultations) for people on vacation.
21/04/2021

Value of health in tourism

...the possibilities to upgrade workability and ensure direct and indirect savings for the patients’ families and employers.
21/04/2021

Tourism of the future – added value for health

A need to provide better information to users and service providers has been identified...
21/04/2021

Move the data, not a patient!

After about two decades, we have put telemedicine into the focus of the expert audience.
21/04/2021

Health Mall Academy – Adria sailing and Austria skiing

...the Seaside Campus and the Mountains Campus, sailing, skiing, and hiking as the links between educational content from different domains...
21/04/2021

Travel insurance as an intersection between health and tourism industry

...hybrid (bipolar) consumer (patient) behavior, challenges of disease during vacation, and the vacation with disease challenges.
21/04/2021

Should I look for health abroad?

Particular emphasis was put on the five key segments expected by patients from Germany.
21/04/2021

What do German medical tourists really want?

...the proposed communication strategies made us the finalists for the prestigious award...
21/04/2021

Guide to information about good and necessary services

Modern communications allow patients to make independent decisions and service choices.
21/04/2021

Cross Border Healthcare in Europe

After two years of implementation, the results were devastating. Patients’ rights to making a free decision were not at the targeted levels.
21/04/2021

Cross Border Healthcare Directive as Chance for Investments

Upcoming business opportunities resulting from the EU Directive on Cross-Border Healthcare.
21/04/2021

Meet the Expert – Meet the Money

An international expert panel from the domain of insurance, investors and healthcare and social real estate operators, as well as their owners.
21/04/2021

Patient mobility

The classical “tourist” approach also has a parallel system of providing care to the Croatian diaspora.
21/04/2021

Quo Vadis Health Tourism Croatia

Overview of Croatia’s comparative advantages in tourist and healthcare sectors...
21/04/2021

Truths and Misconceptions About Seniors

An individual’s or family’s initiative can be more efficient than rigid system structure.
21/04/2021

Cross Border Health Care

In principle, you can also be entitled to have some or all of your costs covered.
21/04/2021

The wound manager as a quality manager in medical tourism

...increasing the trust of the patients and their families and generating additional profit.
21/04/2021

Tourism for people with special needs – does it even exist?

A business model connected to practice using the example of HBOT (hyperbaric oxygen therapy) is presented.
21/04/2021

Financing geriatric care in Austria

The separate status of the competence of health insurance and social insurance for long-term care...
21/04/2021

Austria-Croatia cross-border nursing

Elderly care can be internationalized only if three groups of services are taken into the account...
21/04/2021

The Impact of Demographic Change on the Role of the Family Doctor in the Community

...the development of alternative forms of care for the elderly, with prolonged living in their own homes.
21/04/2021

Business models of the multifunctional Center for the Elderly

Business solutions have been determined by the existing situation and the island’s resources.
21/04/2021

Demographic changes challenge for nurses

...an increased demand for short-term and occasional care, high demands by the users (patients)...
21/04/2021

Demographic changes as a development opportunities

Needs and interests of the diaspora and their families related to the use of healthcare and social services...
21/04/2021

Acupuncture on the Internet 1997

At the very beginning of the Internet, acupuncture was modestly represented...
21/04/2021

Cross Border Healthcare Directive as Chance for Investments

Upcoming business opportunities resulting from the EU Directive on Cross-Border Healthcare.
21/04/2021

Tips for rent or buy a second home in Croatia

Advice on the possibilities of buying real estate in Croatia after joining the EU.
21/04/2021

Second Home – Asset for Big and Small

An international expert panel...
21/04/2021

Find a Second Home in Croatia

An overview of possibilities of organizing different services and integration into society.
21/04/2021

Truths and Misconceptions About Seniors

An individual’s or family’s initiative can be more efficient than rigid system structure.
21/04/2021

Austria-Croatia cross-border nursing

Elderly care can be internationalized only if three groups of services are taken into the account...
21/04/2021

Business models of the multifunctional Center for the Elderly

Business solutions have been determined by the existing situation and the island’s resources.
21/04/2021

Can we afford to be old?

The answers to how to provide funds for the care of the aging population...
21/04/2021

Active and productive aging

...so aging is considered the greatest achievement of the 21st century.
21/04/2021

Europe as a transnational health care space

...how healthcare can function, relations among stakeholders, ways of financing, and cultural differences...
21/04/2021

Visits to the doctor vs. telemedicine

Telemedical services, in addition to protecting personal information, require absolute discretion of health-related data.
21/04/2021

The significance of allergy in tourism

We connected the Charité Clinic in Berlin with the guests of the second Health Benefits Convention in Vienna.
21/04/2021

Telemedicine – a link between medicine and tourism

We have particularly focused on the needs and possibilities to use telemedicine services (telediagnostics, teleconsultations) for people on vacation.
21/04/2021

Buying health vs. prevention

Costs of illness are very often invisible, unpredictable and high.
21/04/2021

Value of health in tourism

...the possibilities to upgrade workability and ensure direct and indirect savings for the patients’ families and employers.
21/04/2021

Tourism of the future – added value for health

A need to provide better information to users and service providers has been identified...
21/04/2021

Move the data, not a patient!

After about two decades, we have put telemedicine into the focus of the expert audience.
21/04/2021

Turning education into promotion

In the last decade, respecting the patient as the consumer has opened up new forms of communication...
21/04/2021

Health Mall Academy – Adria sailing and Austria skiing

...the Seaside Campus and the Mountains Campus, sailing, skiing, and hiking as the links between educational content from different domains...
21/04/2021

Learning through movement for health

A model for interdisciplinary education and training for maintenance and improvement of the quality of living...
21/04/2021

Travel insurance as an intersection between health and tourism industry

...hybrid (bipolar) consumer (patient) behavior, challenges of disease during vacation, and the vacation with disease challenges.
21/04/2021

Should I look for health abroad?

Particular emphasis was put on the five key segments expected by patients from Germany.
21/04/2021

Guide to information about good and necessary services

Modern communications allow patients to make independent decisions and service choices.
21/04/2021

Cross Border Healthcare in Europe

After two years of implementation, the results were devastating. Patients’ rights to making a free decision were not at the targeted levels.
21/04/2021

Cross Border Healthcare Directive as Chance for Investments

Upcoming business opportunities resulting from the EU Directive on Cross-Border Healthcare.
21/04/2021

Patient mobility

The classical “tourist” approach also has a parallel system of providing care to the Croatian diaspora.
21/04/2021

My doctor is not talking to me!

It is important to learn how to make the most of the short time that doctors can dedicate to each patient.
21/04/2021

Cross Border Health Care

In principle, you can also be entitled to have some or all of your costs covered.
21/04/2021

The wound manager as a quality manager in medical tourism

...increasing the trust of the patients and their families and generating additional profit.
21/04/2021

Tourism for people with special needs – does it even exist?

A business model connected to practice using the example of HBOT (hyperbaric oxygen therapy) is presented.
21/04/2021

The Impact of Demographic Change on the Role of the Family Doctor in the Community

...the development of alternative forms of care for the elderly, with prolonged living in their own homes.
21/04/2021

Demographic changes challenge for nurses

...an increased demand for short-term and occasional care, high demands by the users (patients)...
21/04/2021

Can we afford to be old?

The answers to how to provide funds for the care of the aging population...
21/04/2021

Active and productive aging

...so aging is considered the greatest achievement of the 21st century.
21/04/2021

Oxygen therapy then and today

...there is probably no one in the world who has not heard about oxygen therapy.
21/04/2021

Acupuncture on the Internet 1997

At the very beginning of the Internet, acupuncture was modestly represented...
21/04/2021

Something about diseases

A structured overview of highly diverse diseases and their causes with the aim of easier understanding...
21/04/2021

Inhalations and inhalers

Lectures on inhalation as a specific form of medicine administration...
21/04/2021

Body functions in basic

Functions of individual organs and organ systems...
21/04/2021

Anatomy for everyone

Lectures for the Aromatherapy Academy students...
21/04/2021

Health as a tool for success

Being healthy allows professional success, smooth running of family life, enjoying a vacation, building a home, and planning for the future…
21/04/2021

Europe as a transnational health care space

...how healthcare can function, relations among stakeholders, ways of financing, and cultural differences...
21/04/2021

Visits to the doctor vs. telemedicine

Telemedical services, in addition to protecting personal information, require absolute discretion of health-related data.
21/04/2021

Telemedicine – a link between medicine and tourism

We have particularly focused on the needs and possibilities to use telemedicine services (telediagnostics, teleconsultations) for people on vacation.
21/04/2021

Investment for health – hidden opportunities!

...an opportunity to explain the possibilities for developing tourist (specialized) offers.
21/04/2021

Turning education into promotion

In the last decade, respecting the patient as the consumer has opened up new forms of communication...
21/04/2021

Travel insurance as an intersection between health and tourism industry

...hybrid (bipolar) consumer (patient) behavior, challenges of disease during vacation, and the vacation with disease challenges.
21/04/2021

Should I look for health abroad?

Particular emphasis was put on the five key segments expected by patients from Germany.
21/04/2021

What do German medical tourists really want?

...the proposed communication strategies made us the finalists for the prestigious award...
21/04/2021

Guide to information about good and necessary services

Modern communications allow patients to make independent decisions and service choices.
21/04/2021

Cross Border Healthcare in Europe

After two years of implementation, the results were devastating. Patients’ rights to making a free decision were not at the targeted levels.
21/04/2021

Cross Border Healthcare Directive as Chance for Investments

Upcoming business opportunities resulting from the EU Directive on Cross-Border Healthcare.
21/04/2021

Meet the Expert – Meet the Money

An international expert panel from the domain of insurance, investors and healthcare and social real estate operators, as well as their owners.
21/04/2021

Second Home – Asset for Big and Small

An international expert panel...
21/04/2021

Patient mobility

The classical “tourist” approach also has a parallel system of providing care to the Croatian diaspora.
21/04/2021

Cross Border Health Care

In principle, you can also be entitled to have some or all of your costs covered.
21/04/2021

Global Competitiveness from a Local Perspective

Consumers with high social status do not spend recklessly...
21/04/2021

The Impact of Demographic Change on the Role of the Family Doctor in the Community

...the development of alternative forms of care for the elderly, with prolonged living in their own homes.
21/04/2021

Business models of the multifunctional Center for the Elderly

Business solutions have been determined by the existing situation and the island’s resources.
21/04/2021

Demographic changes challenge for nurses

...an increased demand for short-term and occasional care, high demands by the users (patients)...
21/04/2021

Demographic changes as a development opportunities

Needs and interests of the diaspora and their families related to the use of healthcare and social services...
21/04/2021

Health as a tool for success

Being healthy allows professional success, smooth running of family life, enjoying a vacation, building a home, and planning for the future…
21/04/2021

Telemedicine – a link between medicine and tourism

We have particularly focused on the needs and possibilities to use telemedicine services (telediagnostics, teleconsultations) for people on vacation.
21/04/2021

Investment for health – hidden opportunities!

...an opportunity to explain the possibilities for developing tourist (specialized) offers.
21/04/2021

Buying health vs. prevention

Costs of illness are very often invisible, unpredictable and high.
21/04/2021

Value of health in tourism

...the possibilities to upgrade workability and ensure direct and indirect savings for the patients’ families and employers.
21/04/2021

Tourism of the future – added value for health

A need to provide better information to users and service providers has been identified...
21/04/2021

Cross Border Healthcare Directive as Chance for Investments

Upcoming business opportunities resulting from the EU Directive on Cross-Border Healthcare.
21/04/2021

Tips for rent or buy a second home in Croatia

Advice on the possibilities of buying real estate in Croatia after joining the EU.
21/04/2021

Second Home – Asset for Big and Small

An international expert panel...
21/04/2021

Linking Session – Opportunities for Networking

Proposal for a communication model which allows interaction between different professions...
21/04/2021

Find a Second Home in Croatia

An overview of possibilities of organizing different services and integration into society.
21/04/2021

Quo Vadis Health Tourism Croatia

Overview of Croatia’s comparative advantages in tourist and healthcare sectors...
21/04/2021

Truths and Misconceptions About Seniors

An individual’s or family’s initiative can be more efficient than rigid system structure.
21/04/2021

Global Competitiveness from a Local Perspective

Consumers with high social status do not spend recklessly...
21/04/2021

Business models of the multifunctional Center for the Elderly

Business solutions have been determined by the existing situation and the island’s resources.
21/04/2021

Can we afford to be old?

The answers to how to provide funds for the care of the aging population...
21/04/2021

Active and productive aging

...so aging is considered the greatest achievement of the 21st century.
21/04/2021

The significance of allergy in tourism

We connected the Charité Clinic in Berlin with the guests of the second Health Benefits Convention in Vienna.
21/04/2021

Telemedicine – a link between medicine and tourism

We have particularly focused on the needs and possibilities to use telemedicine services (telediagnostics, teleconsultations) for people on vacation.
21/04/2021

Investment for health – hidden opportunities!

...an opportunity to explain the possibilities for developing tourist (specialized) offers.
21/04/2021

Value of health in tourism

...the possibilities to upgrade workability and ensure direct and indirect savings for the patients’ families and employers.
21/04/2021

Tourism of the future – added value for health

A need to provide better information to users and service providers has been identified...
21/04/2021

Health Mall Academy – Adria sailing and Austria skiing

...the Seaside Campus and the Mountains Campus, sailing, skiing, and hiking as the links between educational content from different domains...
21/04/2021

Learning through movement for health

A model for interdisciplinary education and training for maintenance and improvement of the quality of living...
21/04/2021

Travel insurance as an intersection between health and tourism industry

...hybrid (bipolar) consumer (patient) behavior, challenges of disease during vacation, and the vacation with disease challenges.
21/04/2021

What do German medical tourists really want?

...the proposed communication strategies made us the finalists for the prestigious award...
21/04/2021

Cross Border Healthcare Directive as Chance for Investments

Upcoming business opportunities resulting from the EU Directive on Cross-Border Healthcare.
21/04/2021

Tips for rent or buy a second home in Croatia

Advice on the possibilities of buying real estate in Croatia after joining the EU.
21/04/2021

Patient mobility

The classical “tourist” approach also has a parallel system of providing care to the Croatian diaspora.
21/04/2021

Linking Session – Opportunities for Networking

Proposal for a communication model which allows interaction between different professions...
21/04/2021

Find a Second Home in Croatia

An overview of possibilities of organizing different services and integration into society.
21/04/2021

Quo Vadis Health Tourism Croatia

Overview of Croatia’s comparative advantages in tourist and healthcare sectors...
21/04/2021

Cross Border Health Care

In principle, you can also be entitled to have some or all of your costs covered.
21/04/2021

The wound manager as a quality manager in medical tourism

...increasing the trust of the patients and their families and generating additional profit.
21/04/2021

Tourism for people with special needs – does it even exist?

A business model connected to practice using the example of HBOT (hyperbaric oxygen therapy) is presented.
21/04/2021

Financing geriatric care in Austria

The separate status of the competence of health insurance and social insurance for long-term care...
21/04/2021

Global Competitiveness from a Local Perspective

Consumers with high social status do not spend recklessly...
21/04/2021

Business models of the multifunctional Center for the Elderly

Business solutions have been determined by the existing situation and the island’s resources.
21/04/2021

Demographic changes challenge for nurses

...an increased demand for short-term and occasional care, high demands by the users (patients)...
21/04/2021

Visits to the doctor vs. telemedicine

Telemedical services, in addition to protecting personal information, require absolute discretion of health-related data.
21/04/2021

Telemedicine – a link between medicine and tourism

We have particularly focused on the needs and possibilities to use telemedicine services (telediagnostics, teleconsultations) for people on vacation.
21/04/2021

Tourism of the future – added value for health

A need to provide better information to users and service providers has been identified...
21/04/2021

Move the data, not a patient!

After about two decades, we have put telemedicine into the focus of the expert audience.
21/04/2021

Turning education into promotion

In the last decade, respecting the patient as the consumer has opened up new forms of communication...
21/04/2021

Travel insurance as an intersection between health and tourism industry

...hybrid (bipolar) consumer (patient) behavior, challenges of disease during vacation, and the vacation with disease challenges.
21/04/2021

Should I look for health abroad?

Particular emphasis was put on the five key segments expected by patients from Germany.
21/04/2021

What do German medical tourists really want?

...the proposed communication strategies made us the finalists for the prestigious award...
21/04/2021

Guide to information about good and necessary services

Modern communications allow patients to make independent decisions and service choices.
21/04/2021

Patient mobility

The classical “tourist” approach also has a parallel system of providing care to the Croatian diaspora.
21/04/2021

Cross Border Health Care

In principle, you can also be entitled to have some or all of your costs covered.
21/04/2021

The Impact of Demographic Change on the Role of the Family Doctor in the Community

...the development of alternative forms of care for the elderly, with prolonged living in their own homes.
21/04/2021

Business models of the multifunctional Center for the Elderly

Business solutions have been determined by the existing situation and the island’s resources.
21/04/2021

Acupuncture on the Internet 1997

At the very beginning of the Internet, acupuncture was modestly represented...